For those of you that can remember the 1960s (unless what you ingested at Woodstock destroyed your memories of the 1960s) there was a very popular advertising campaign for Coca-Cola that contained a memorable jingle and the theme: “Things Go Better With Coca-Cola, Things Go Better With Coke”. The “things” the commercial portrayed were social events and gatherings of people seemingly having a great time with their activities and festivities, with pretty much everyone sucking down a Coca-cola from a glass bottle (not cans or plastic bottles!).
Although I have little-no talent in writing jingles for commercials, I do want to morph the concept of “Things Go Better With…” to the weight control arena. What “things” go better with successful weight control? Please feel free to add on additional bullet points to this list:
- Better mood
- Aesthetic look
- Sex drive
LOTS of “things” go better with weight control. However, the challenge is that sucking down a great tasting sugar containing Coke takes no thought, no sacrifice, no planning, no exercise etc. Weight control? This requires lots of focus, trading immediate gratification for long term gratification, planning, etc etc.
When the hokey 1960s Coca-Cola commercials were aired, the obesity rate is 3X what it is now in the United States. There are many reasons for this and we certainly cannot blame the Coca-Cola company alone for obesity epidemic, as clearly, sugar sodas were promoted lots more then than they are now.
During your long-term weight control journey, try to keep at the forefront of your mind the “things” that will go better for you when success is achieved. These are great “things” and are well worth the diligent and difficult work required.
Wanna laugh? Watch this Coca-Cola commercial from the 1960’s.